Company Overview About BeNovel

iStock_000007615352XSmall - company objective

Your vision will be at the core of our marketing concepts

BeNovel is a means to an end-goal. The novelty or uniqueness of what you are selling has already been established. For you to achieve your goal or realize a dream, the approach for getting there needs to be equally novel. Marketing services and consultation provided by BeNovel will do that. We will set the direction to drive your success.

We are Experts at Marketing Strategy and
Sales Integration

BeNovel was founded by Beth Craig – a marketing savvy professional with a wealth of expertise in strategic planning, analysis, marketing and brand communication. She has excelled at developing platforms that integrate with sales objectives to improve customer relationships and drive profit. In 2015 Beth was recognized by the Canadian Association of Marketing Professionals as an Award Finalist in the Digital Integration category.

Beth Craig, Founder of BeNovelMarketing consulting services provided by BeNovel are structured around Beth’s leadership in B2B environments in book printing and publishing, the global automotive industry based in Europe and as a professional market researcher with a top research supplier in Canada.

The team at BeNovel will bring all the important ingredients of marketing together, breathing life and excitement into your product or service offers. Business executives, managing directors, owner and authors alike will be supported by marketing expertise that instills confidence in the final outcome. We track the latest marketing trends, helping clients stay on top of what is needed to engage customers, excite their sales teams and measure results.

Our Programs

  • Marketing Experts

    Our team will provide a high-level strategic plan to set the direction for your marketing programs, with services that include a regular presence at your premises to oversee the execution....

  • Marketing Platforms

    Our focus is to develop platforms that will leave a mark with your audience by creating brand and communication strategies that click and well-integrated website or CRM systems that boost sales....

  • Marketing Launch

    Individual project design, market research, campaign development, events, social media, search engine optimization and product launches are services that will align with the intelligence of your business objectives....

Your Vantage Point

B2B enterprise

BeNovel will support your need to engage customers with a plan that clicks and drives sales.


Viability of self-publishing is more real than ever. BeNovel will help action your marketing needs.

Non-profit groups

Volunteers can take you a long way. BeNovel helps broaden your awareness and strengthen fundraising programs.

Special Feature

Book launch marketing services
for Hailey’s Dreams foundation

BeNovel is supporting the Hailey’s Dream foundation with the promotion of two books recently published to help raise awareness of a rare disease called MLD and raise funds for the non-profit organization. Marketing services included a unique book launch, trailers, PR, social media and e-commerce site.

Pinch_cover_bluePrincess Pinch Me is based on the true story of Hailey Fitzgerald, a seven-year-old diagnosed with a rare terminal disease. The story is told through the eyes of a fictional best friend who follows along as Hailey experiences a lifetime of dreams in the year following her diagnosis.

Princess_cover_mockupThe Princess of Freddy Beach is the factual account of a community devoted to making Hailey’s dreams come true – to name a street after her, get her a puppy, send her to a rock concert, to swim with dolphins, go on scavenger hunts and naming, not one, but two stars after to her. And that’s not the half of it.