Campaigns

e!ectric campaign success

Best Way to Beat B2B Marketing Campaign Challenge

Push the BeNovel playlist to get help organizing a marketing campaign. Delivering an electrifying performance for your audience can drain a ton of your marketing energy. We’re all about stepping in as your warm-up band or back-up singers to create the right mood.

See it – Marketing campaigns with focus on integration will strengthen your brand message.

Hear it – These songs added life to top brands, engaging consumers on an emotional level.

Do it – Content marketing is a top trend worth following for B2B marketing campaigns.

Tune your marketing instrument

  • Amplify expertise of marketing direction without adding head count.
  • Add broader skillsets to your existing marketing team.
  • Unify sales and marketing in the executions of a well thought-out campaign.
  • Strengthen your brand presence.
  • Integrate with the latest marketing trends, technology and tools to fully engage your customers.
  • Track results with room to test and modify as needed to ensure the return on your marketing investment matches the sales targets.

How we Rock & Roll

Harmonize

The success of every campaign is highly dependent on how well the supporting concept is aligned with business objectives, sales goals and brand direction. The BeNovel process will focus on clarity during this important starting point. Internal harmony will also be addressed to ensure your entire team has a voice and role to play in success.

Pitch Perfect

Before your sales teams step onto centre stage to pitch to prospects, the key messages need to be turned to the campaign developed in collaboration with marketing. Good synergy between teams is vital. For that reason, each campaign service on our “Playlist” includes expert training to sharpen team performance.

Customer Sing Along

It is glorious to have customers singing your praises as brand ambassadors. To achieve this status requires a concerted effort on many fronts, not the least of which is a campaign designed deliberately to engage target audiences. BeNovel employs tools to elevate customer enthusiasm and captivate their interest with relevant content.

BeNovel Recommended Playlist: Trio of Campaign Programs

Hitting the replay button for your marketing campaigns is a sure-fire way to lull customers into apathy toward you brand. Our B2B marketing campaign options are designed to deliver services relevant to your audience, while focussing on high engagement. We want your customers to keep coming back.

Campaigns for a product launch, market growth and the buyer journey include depth of marketing integration to convey your brand essence.

These three program options offer flexibility to accommodate both hardy and constrained budgets, as well as quick turnaround or staged roll-out plans for more involved campaigns. Select your Marketing Playlist from the BeNovel trio of campaign programs.

Digital Touch
Strictly an online campaign, mobile friendly and engaging. Integrates well with your branding.

Base Service + options

Concept development
Landing page creation
SEO & keywords
Online advertising (A/B test)
Social Media integration
Blogging support
Content marketing (e.g., email campaigns)
Google analytics
One sales coaching session

Material Gain
Content marketing expanded to tangible material. Engages customer with clarity of brand offer.

Base Service + options

Content marketing with services from Digital Touch program
Promotional material – flyers, white paper
Direct mail
Video development
Trade show event
Print media
Prep & Go Team coaching

Customer Journey
Keeps campaign dialogue moving through sales funnel. Potential to template process for future campaigns.

Base Service + options

Digital Touch options
Material Gain options
Lead development
Sales Tools developed
CRM automation where applicable
Website modification
Customer survey
Sales reporting
3-part coaching

Download BeNovel Playlist

Click Through Savings

Receive free content creation for your first campaign email – Use CODE: Electric